The Challenge
We Make Studio - run by father and son team Paul and Christian Collins - are creators of exhibition stands and retail environments. They came to BDaaS off the back of a recommendation from an existing Kulea client, with a clear objective: secure 10 meetings a month with creative directors and founders at SME-sized creative and brand agencies.
Their target agencies often lack the in-house resources to build exhibition stands and retail environments for their clients. We Make Studio's proposition was to step in as a white-label or preferred partner, helping these agencies better serve their own clients.
The challenge wasn't the proposition - it was getting in front of the right people to deliver it.
Our Approach
We employed a combined email and LinkedIn outreach strategy. The outreach journey was crafted to demonstrate We Make Studio's value proposition in a way that resonated with creative directors and agency founders - speaking to the operational gap they faced, not just the service on offer.
Personalised messaging. Structured follow-up cadence. Consistent identification of the right decision-makers within each target agency.