The Challenge
onepointfive are an experiential agency that specialises in concepting and delivering unforgettable brand experiences for iconic global brands - Netflix, Kellogg's, Microsoft, Pringles and many more. Founders Joel and Rob were pouring their energy into delivering exceptional experiences, and new business development was suffering as a result.
They had been using the Kulea platform themselves since September 2021. In March 2023, they made the decision to upgrade to our full BDaaS managed service - handing over the inbox and letting us run the whole outbound programme on their behalf.
Our Approach
We took over onepointfive's outbound operation entirely - prospecting, outreach, inbox management, and meeting booking. The messaging was calibrated for senior brand and marketing decision-makers at major consumer brands. The kind of people who receive a lot of outreach and respond to very little of it.
Our campaign focused on the quality of onepointfive's work as social proof, and on the specific commercial problems that a world-class experiential partner solves for a brand team.
The Result
Regular new business meetings secured with some of the world's largest and most recognisable brands, including Mercedes-AMG Petronas F1, Barclays, and TikTok. A long-term partnership that has freed the founders to focus entirely on delivering exceptional client work.