The Challenge
Building on the success of our first Kingsbrook campaign, Director Luke Rebbettes set us a new challenge: could we achieve the same results but with significantly larger, harder-to-reach businesses? Bigger companies mean more gatekeepers, more noise, and CEOs who are approached constantly.
This is what we call the "tree climbing challenge" - the higher up the corporate ladder you aim, the harder it is to get anyone's attention. We'd proven the model at SME level. Now we needed to scale it upward.
Our Approach
We adapted our multi-channel technique - combining email and LinkedIn outreach - with messaging calibrated specifically for senior decision-makers at larger organisations. The tone, the angle, and the timing all had to work harder. Generic outreach simply doesn't land at this level.
Our 30-point compliance checklist remained the operational backbone of the campaign, ensuring every touchpoint met the standards required for sensitive, confidential conversations.
The Result
The campaign successfully scaled Kingsbrook's lead generation into larger businesses - opening conversations with CEOs and founders at companies that would previously have been out of reach. Kingsbrook have now been a BDaaS client for over three years.