We've been doing this since 2018. Here's what that means for you.
BDaaS is a service of Kulea - a B2B marketing automation company we've been building since 2018. Kulea's platform is used by staffing and recruitment agencies across the UK, with native integrations for Bullhorn, Firefish, and Vincere.
That background means we understand the full commercial picture: not just how to send outreach, but how it fits within a wider growth strategy. We run BDaaS campaigns on best-in-class tools including Reply.io and Clay - configured and managed by specialists who have run hundreds of campaigns and built up a very clear picture of what works and what doesn't.
The tools are industry-standard. The accumulated knowledge of how to use them isn't.
Andrew Nicholson MSc
Founder & CEO — B2B Marketer of the Year
BDaaS was founded by Andrew Nicholson MSc, a B2B Marketer of the Year award-winner with over two decades of experience in digital marketing, marketing automation, and commercial growth strategy.
Andrew also guest lectures in digital psychology and behavioural economics at the University of Buckingham. That grounding in how people actually make decisions - not just what looks good in a spreadsheet - shapes every campaign we run. It's the difference between outreach that reads like a template and outreach that reads like a person.
Behind every BDaaS campaign is a dedicated Campaign Success Manager - a real person who knows your account, monitors your results, and is genuinely invested in your pipeline.
Supported by a data research team and a well-established campaign stack, your CSM is your single point of contact. No account management layers. No being passed around. One person who owns your results and picks up the phone when you call.
BDaaS stands for Business Development as a Service.
We'll let you draw your own conclusions about the rest.