From your first conversation with us to your first sales-qualified meeting - here's exactly how BDaaS works, and what you can expect along the way.
We work with you and your team to define your Ideal Customer Profile (ICP) and develop a value proposition that resonates with your target audience. We start with the strategy - and it shows in the results.
This isn't a box-ticking exercise. It's informed by hundreds of campaigns, millions of data points, and a genuine understanding of what makes your ideal customer respond. Before a single email is written, we want to know your market as well as you do.
Our team warm up dedicated sending mailboxes and script a compelling multi-touch, multi-channel outreach sequence. Every template is uniquely personalised - your value proposition delivered directly into the inbox of your ideal customer.
Crucially, nothing goes live without your sign-off. You review and approve all outreach copy before a single message is sent. This is your reputation on the line as much as ours, and we treat it accordingly.
Our data team hand-curate 200 ICP-matched prospects for you every week. Every Thursday, that week's prospect list is shared with you before it enters the campaign - so you always know exactly who we're reaching out to on your behalf.
Your dedicated Campaign Success Manager continuously monitors mailbox reputation and delivery metrics to keep you in primary inbox placement. We engineer deliverability, not just send volume.
Your CSM manages your mailbox and LinkedIn inbox, responding to enquiries within our 2-hour SLA, and booking sales-qualified meetings directly into your calendar via Calendly. Zoom, Teams, Google Meet, or face-to-face - whatever you prefer.
Every Friday you receive a campaign performance report: response rates, meetings booked, pipeline status. No black boxes, no waiting until month-end to find out what's happening.
BDaaS is built and run by the team behind Kulea - a B2B marketing automation platform we've been developing since 2018. That background means we understand the full commercial picture: not just how to send outreach, but how it sits within a wider growth strategy.
We run our campaigns on best-in-class tools including Reply.io and Clay - configured and managed by specialists who have run hundreds of campaigns and know exactly what the data is telling them. The tools are industry-standard. The people running them aren't.