The Challenge
Focus Media UK are a niche out-of-home media agency specialising in the education sector. With a clear value proposition and a highly focused audience, generating new leads should have been straightforward. In practice, their existing database had become disengaged and the pipeline had dried up.
The challenge was not just to generate meetings, but to re-engage a specific and relatively small professional audience - education sector advertisers and budget holders - who had seen similar outreach many times before.
Our Approach
We built a fresh outreach campaign targeting the right decision-makers within education institutions and agencies spending on out-of-home media. Fresh data, fresh messaging, and a structured multi-touch sequence that gave the campaign time to build momentum.
The Result
A consistent flow of new business appointments was established. One month in particular significantly exceeded expectations - delivering a volume of meetings that demonstrated what a well-executed outreach campaign can achieve even in a niche sector with a limited addressable market.