The Challenge
3RockAR are a UK-based 3D advertising agency specialising in immersive and augmented reality advertising experiences. Having established themselves in the UK market, they wanted to expand into the Middle East - a region with significant appetite for innovative advertising technology but a very different commercial landscape.
Expanding internationally through cold outreach requires more than just translating an existing campaign. Cultural context, decision-maker mapping, and market-specific messaging all matter considerably more when you're an unknown name in a new region.
Our Approach
We developed a targeted outreach strategy specifically for Middle Eastern advertising and brand decision-makers - mapping the right contacts at agencies, brands, and media owners across the region, and crafting messaging that spoke to the specific commercial opportunity that 3D advertising represents in those markets.
The Result
Successful market entry conversations generated in the Middle East, opening doors that would have taken significantly longer to reach through conventional business development approaches.