The Challenge
Saltwhistle are a professional services marketing agency with over two decades of experience. Despite their longevity and expertise, winning new clients had never been something they found easy to systematise. For the first time since launching in 2000, they wanted to build a repeatable new business engine.
The challenge for an established agency is often not the quality of the proposition - it's that the founders are too close to client delivery to consistently drive new business themselves.
Our Approach
We built BDaaS into Saltwhistle's client service offer - not just running outreach for Saltwhistle themselves, but enabling them to offer new business development support as part of their own agency proposition. Kulea's team and technology became an integral part of how Saltwhistle grows both their own client base and supports their clients' growth.
The Result
Growth in Saltwhistle's client portfolio, service offering, and company size. A long-term partnership that has changed how the agency approaches new business - and enabled them to offer genuine differentiation to their own clients.