The Challenge
APPtechnology are a trusted IT partner and UK Microsoft Gold Partner. Founders David Mays and Martin Sweeney wanted to run a series of webinars targeting senior IT and cybersecurity professionals - an audience that is notoriously difficult to reach and even harder to get to commit time to a webinar.
Rather than manage the entire invitation and communications process themselves, they enlisted BDaaS to handle it - so they could focus on delivering a great guest experience on the day.
Our Approach
We ran a targeted outreach campaign aimed specifically at senior IT decision-makers - CIOs, IT Directors, and cybersecurity leads. The messaging was built around the specific value of each webinar topic, speaking directly to the professional pressures and interests of this audience.
Multi-touch email and LinkedIn outreach, managed entirely by our team - from first contact through to confirmed registrations.
The Result
Consistent webinar registrations from hard-to-reach senior IT and cybersecurity professionals. An ongoing partnership that has enabled APPtechnology to run a sustained webinar programme without the operational burden of managing outreach in-house.