The Challenge
Street are a new business agency - they help other agencies win clients. In April 2020, during the COVID-19 lockdown, it became apparent very quickly that a more agile and data-driven approach was needed for the agency sector to grow. Street chose Kulea as the technology and team to power their own new business operation.
There is no stronger endorsement of an outreach service than a new business agency using it for themselves. Street didn't just recommend Kulea to clients - they built it into their own commercial model.
Our Approach
Not only did we run BDaaS for Street's own pipeline, we also supported Street in delivering new business outreach for their own clients. A dual-layer engagement: growing Street, and helping Street grow the agencies they work with.
The campaign was built around agency decision-makers - marketing directors, agency founders, and heads of growth at brands looking for new agency relationships.
The Result
A long-standing partnership that has grown Street's own client portfolio and enabled them to offer a data-driven outreach capability to their agency clients. A relationship that started in lockdown and has continued ever since.